%% Salesforce analytics reference architecture
%% Reference architecture: a reusable pattern, not a live client integration
flowchart TB
  subgraph z0["Your Salesforce org and Data 360"]
    crm["Sales and Service Cloud<br/>live records"]
    reports["CRM reports and dashboards<br/>in the org"]
    crma["CRM Analytics<br/>deep CRM-embedded analytics"]
    d360["Data 360<br/>DMOs, calculated insights"]
  end
  subgraph z1["Your data platform"]
    dw["Data warehouse<br/>Snowflake, Databricks, BigQuery"]
  end
  mc["Marketing Cloud<br/>Engagement or Next"]
  ext["External platforms<br/>ERP, ads, Braze, web analytics"]
  mci["Marketing Cloud Intelligence<br/>existing customers, Intelligence+"]
  sem["Semantic layer<br/>Tableau Semantics or warehouse"]
  tableau["Tableau and Tableau Next<br/>Cloud, Server, Next"]
  ai["Agents and MCP clients<br/>governed access"]
  users["Business users<br/>sales, service, marketing, finance"]
  crm -->|"live records"| reports
  crm -->|"CRM data sync"| crma
  mc -->|"campaign data"| mci
  ext -->|"media data"| mci
  crm -->|"data streams"| d360
  mc -->|"engagement data"| d360
  ext -->|"ELT pipelines"| dw
  dw -->|"zero copy"| d360
  d360 -->|"harmonised objects"| sem
  dw -->|"warehouse models"| sem
  sem -->|"governed metrics"| tableau
  tableau -->|"analytics tools"| ai
  tableau -->|"dashboards"| users
  ai -->|"answers with sources"| users
  classDef salesforce stroke:#125BD8,fill:#e8f0fd
  class crm,mc,reports salesforce
  classDef data stroke:#2f8a3a,fill:#e9f6ea
  class crma,mci,d360,dw,sem,tableau data
  classDef ai stroke:#5747AF,fill:#f6f4fd
  class ai ai
  classDef external stroke:#64748b,fill:#ffffff
  class ext external
  classDef people stroke:#125BD8,fill:#ffffff
  class users people