%% Data 360 reference architecture
%% Reference architecture: a reusable pattern, not a live client integration
flowchart TB
  subgraph z0["Data 360"]
    streams["Data streams<br/>Profile, Engagement, Other"]
    zc["Zero copy federation<br/>query without copying"]
    dlo["Data lake objects<br/>DLOs"]
    xf["Data transforms<br/>batch or streaming"]
    dmo["Data model objects<br/>Customer 360 Data Model"]
    idr["Identity resolution<br/>match and reconciliation rules"]
    uprof["Unified profiles<br/>Unified Individual"]
    ci["Calculated insights<br/>metrics such as LTV"]
    seg["Segments<br/>Segment On Unified Individual"]
    act["Activations<br/>segment plus target"]
    da["Data actions<br/>Platform Events, webhook"]
    gov["Governance<br/>consent, access, policies"]
  end
  subgraph z1["Your integration and warehouse layer"]
    mw["Integration layer<br/>middleware or iPaaS"]
    share["Warehouse share<br/>data shared out"]
  end
  subgraph z2["Braze workspace"]
    braze["Braze<br/>via API or Cloud Data Ingestion"]
  end
  crm["Salesforce CRM<br/>Sales, Service, Industries"]
  mce["Marketing Cloud Engagement<br/>data extensions, engagement"]
  sdk["Web and mobile<br/>Interactions SDK"]
  wh["Data warehouses<br/>Snowflake, Databricks, BigQuery"]
  files["Files and APIs<br/>CSV, Ingestion API"]
  crmout["Salesforce apps and agents<br/>Flow, Apex, Agentforce"]
  mcout["Marketing Cloud<br/>Engagement or Next"]
  crm -->|"CRM connector"| streams
  mce -->|"MCE connector"| streams
  sdk -->|"consented events"| streams
  wh -->|"federated query"| zc
  files -->|"batch and API"| streams
  streams -->|"ingested rows"| dlo
  dlo -->|"transform input"| xf
  xf -->|"mapped output"| dmo
  zc -->|"zero copy DMOs"| dmo
  dmo -->|"profile DMOs"| idr
  idr -->|"unified individuals"| uprof
  uprof -->|"profile metrics"| ci
  uprof -->|"segment base"| seg
  ci -->|"insight triggers"| da
  seg -->|"published segments"| act
  act -->|"Marketing Cloud activation"| mcout
  da -->|"Platform Events"| crmout
  da -->|"webhook"| mw
  seg -->|"data sharing out"| share
  mw -->|"/users/track"| braze
  share -.->|"Cloud Data Ingestion"| braze
  classDef salesforce stroke:#125BD8,fill:#e8f0fd
  class crm,crmout salesforce
  classDef data stroke:#2f8a3a,fill:#e9f6ea
  class zc,dlo,xf,dmo,idr,uprof,ci,seg,share data
  classDef engagement stroke:#5747AF,fill:#efedfa
  class mce,mcout,braze engagement
  classDef integration stroke:#334155,fill:#eef2f6
  class streams,act,da,mw integration
  classDef security stroke:#1f2937,fill:#f3f4f6
  class gov security
  classDef channel stroke:#2f8a3a,fill:#ffffff
  class sdk channel
  classDef external stroke:#64748b,fill:#ffffff
  class wh,files external