%% Salesforce + Braze reference architecture %% Reference architecture: a reusable pattern, not a live client integration flowchart TB subgraph z0["Salesforce (your org and tenants)"] crm["Salesforce CRM
Sales and Service Cloud"] sfmc["Marketing Cloud
if used"] d360["Data 360
if used"] end subgraph z1["Your integration layer"] events["Event and integration layer
middleware or iPaaS"] gov["Identity, consent, governance
mapping rules"] errq["Error queue and reconciliation
replay and audit"] ops["Monitoring
alerts and dashboards"] end subgraph z2["Braze workspace (separate company)"] braze["Braze workspace
profiles, events, catalogs"] canvas["Canvas and campaigns
journeys and messages"] currents["Currents
engagement event stream"] end email["Email"] push["Push and in-app
Braze SDKs"] sms["SMS and WhatsApp
subscription groups"] store["Engagement data store
warehouse or storage"] crm -->|"record changes"| events d360 -->|"segments and insights"| events sfmc -.->|"suppression and consent"| gov events -->|"mapping check"| gov events -->|"/users/track"| braze gov -->|"subscription updates"| braze events -->|"failed calls"| errq braze -->|"audiences and triggers"| canvas canvas -->|"email"| email canvas -->|"push and in-app"| push canvas -->|"SMS and WhatsApp"| sms currents -->|"engagement events"| store store -.->|"engagement summary"| events events -.->|"CRM updates"| crm errq -->|"alerts"| ops classDef salesforce stroke:#125BD8,fill:#e8f0fd class crm,sfmc salesforce classDef data stroke:#2f8a3a,fill:#e9f6ea class d360,currents,store data classDef engagement stroke:#5747AF,fill:#efedfa class braze,canvas engagement classDef integration stroke:#334155,fill:#eef2f6 class events,errq integration classDef security stroke:#1f2937,fill:#f3f4f6 class gov security classDef channel stroke:#2f8a3a,fill:#ffffff class email,push,sms channel classDef people stroke:#125BD8,fill:#ffffff class ops people