%% Reference build: welcome and reactivation journeys %% Reference architecture: a reusable pattern, not a live client integration flowchart TB subgraph z0["Salesforce sandbox"] crm["Salesforce CRM
sandbox first"] end subgraph z1["Integration service (your cloud)"] integ["Integration service
middleware or small service"] end subgraph z2["Braze test workspace"] braze["Braze test workspace
welcome and reactivation Canvases"] end app["App and website
Braze SDKs"] chan["Channels
email, push, in-app"] cur["Currents to storage
test bucket"] crm -->|"contact changes"| integ app -->|"SDK events"| braze integ -->|"attributes, consent"| braze braze -->|"journey messages"| chan braze -.->|"Currents events"| cur braze -.->|"stage webhook"| integ integ -.->|"lifecycle fields"| crm classDef salesforce stroke:#125BD8,fill:#e8f0fd class crm salesforce classDef data stroke:#2f8a3a,fill:#e9f6ea class cur data classDef engagement stroke:#5747AF,fill:#efedfa class braze engagement classDef integration stroke:#334155,fill:#eef2f6 class integ integration classDef channel stroke:#2f8a3a,fill:#ffffff class app,chan channel