%% Data 360 and Marketing Cloud reference architecture
%% Reference architecture: a reusable pattern, not a live client integration
flowchart TB
  subgraph z0["Salesforce Platform org with Data 360"]
    crm["Salesforce CRM<br/>Sales and Service Cloud"]
    dmo["Harmonised DMOs<br/>Customer 360 Data Model"]
    idr["Unified profiles<br/>identity resolution"]
    seg["Segments and insights<br/>segments, CIs"]
    consent["Consent DMOs<br/>checked at send time"]
    mcn["Marketing Cloud Next<br/>Growth or Advanced Edition"]
  end
  subgraph z1["Marketing Cloud Engagement account"]
    mce["MC Engagement<br/>Journey Builder, data extensions"]
  end
  web["Web and app events<br/>Interactions SDK"]
  other["Commerce and other data<br/>B2C Commerce, files, warehouse"]
  chan["Email, SMS and push<br/>per product"]
  crm -->|"CRM records"| dmo
  web -->|"consented events"| dmo
  other -->|"orders and products"| dmo
  dmo -->|"identity resolution"| idr
  idr -->|"unified profiles"| seg
  dmo -->|"consent records"| consent
  seg -->|"activation"| mce
  seg -->|"segments"| mcn
  consent -->|"send-time check"| mcn
  consent -.->|"suppression data"| mce
  mce -->|"sends"| chan
  mcn -->|"sends"| chan
  mce -.->|"engagement data"| dmo
  classDef salesforce stroke:#125BD8,fill:#e8f0fd
  class crm,mce,mcn salesforce
  classDef data stroke:#2f8a3a,fill:#e9f6ea
  class other,dmo,idr,seg data
  classDef security stroke:#1f2937,fill:#f3f4f6
  class consent security
  classDef channel stroke:#2f8a3a,fill:#ffffff
  class web,chan channel