%% Data 360 activation reference architecture
%% Reference architecture: a reusable pattern, not a live client integration
flowchart TB
  subgraph z0["Your Salesforce org and Data 360"]
    crm["Salesforce CRM<br/>Sales and Service Cloud"]
    d360["Data 360 unification<br/>DMOs and unified profiles"]
    seg["Segments and insights<br/>publish on schedule or now"]
    act["Activation targets<br/>segment plus target"]
    dact["Data actions<br/>Platform Events, webhook"]
    crmauto["CRM automation<br/>Flow or Apex"]
  end
  subgraph z1["Customer-managed integration"]
    mw["Integration layer<br/>middleware or iPaaS"]
    store["Cloud storage<br/>e.g. S3, GCS, Azure Blob"]
  end
  subgraph z2["Braze workspace, separate vendor"]
    braze["Braze<br/>via CDI or REST API"]
  end
  web["Web and mobile SDKs<br/>Salesforce Interactions SDK"]
  ext["Warehouse and files<br/>Snowflake, BigQuery, files"]
  mc["Marketing Cloud<br/>Engagement or Next"]
  ads["Ad platforms<br/>check supported list"]
  crm -->|"CRM records"| d360
  web -->|"consented events"| d360
  ext -->|"ingest or federate"| d360
  d360 -->|"unified profiles"| seg
  seg -->|"publish segment"| act
  seg -->|"insight thresholds"| dact
  act -->|"audience"| mc
  act -->|"audience"| ads
  act -->|"audience files"| store
  dact -->|"platform events"| crmauto
  dact -->|"webhook"| mw
  store -->|"CDI file sync"| braze
  mw -->|"users/track"| braze
  braze -.->|"engagement events"| mw
  classDef salesforce stroke:#125BD8,fill:#e8f0fd
  class crm,act,dact,mc,crmauto salesforce
  classDef data stroke:#2f8a3a,fill:#e9f6ea
  class ext,d360,seg data
  classDef engagement stroke:#5747AF,fill:#efedfa
  class braze engagement
  classDef integration stroke:#334155,fill:#eef2f6
  class mw integration
  classDef channel stroke:#2f8a3a,fill:#ffffff
  class web,ads channel
  classDef external stroke:#64748b,fill:#ffffff
  class store external