B2B Marketing Automation
Multi-touch lead nurturing, scoring, and lifecycle management designed for complex B2B sales cycles with multiple decision-makers.
Salesforce-native marketing automation, lead nurturing, and revenue operations implementation for B2B SaaS and technology companies. Drive pipeline velocity and sales alignment with enterprise-grade Account Engagement.
Salesforce Account Engagement (formerly Pardot) is the leading B2B marketing automation platform built natively on Salesforce. Designed for complex sales cycles and account-based strategies in product companies.
Multi-touch lead nurturing, scoring, and lifecycle management designed for complex B2B sales cycles with multiple decision-makers.
Native Salesforce CRM integration ensures seamless data flow between marketing activities and sales execution.
Complete visibility into marketing ROI, campaign attribution, and pipeline contribution across the entire customer journey.
B2B sales cycles average 3-9 months with multiple decision-makers. Account Engagement nurtures leads throughout the entire journey.
Average B2B purchase involves 6-10 stakeholders. Account-level engagement tracks entire buying committees.
Only 25% of marketing leads are sales-ready. Advanced scoring identifies qualified opportunities automatically.
65% of B2B marketers report misalignment with sales. Native Salesforce integration bridges the gap.
Enterprise-grade marketing automation features designed specifically for B2B product companies and complex sales environments.
Multi-touch email sequences with dynamic content, behavioral triggers, and progressive profiling for complex B2B journeys.
Intelligent scoring models that combine demographic fit (grade) with engagement behavior (score) to identify sales-ready leads.
Native Salesforce integration with bi-directional sync, activity tracking, and shared reporting for complete revenue visibility.
Multi-contact account management with buying committee tracking, account scoring, and coordinated outreach strategies.
Combine individual lead scores with firmographic data, technographics, and intent signals to prioritize entire accounts.
Map and engage entire buying committees with role-based content, coordinated sequences, and relationship tracking.
Orchestrate complex journeys that engage multiple stakeholders across the same account with synchronized messaging.
Native Salesforce integration ensures data integrity, governance, and scalability for enterprise B2B marketing operations.
Bidirectional real-time synchronization between Account Engagement and Salesforce CRM with conflict resolution and audit trails.
Enterprise-grade data management with validation rules, duplication prevention, and compliance controls for regulated industries.
Built on Salesforce's enterprise platform with multi-org support, territory management, and global deployment capabilities.
Comprehensive analysis of current marketing and sales processes, funnel metrics, and organizational readiness for automation.
Development of lead lifecycle stages, scoring models, and grading criteria aligned with sales qualification processes.
Design and development of multi-touch nurture streams, email templates, landing pages, and behavioral triggers.
Technical implementation of Salesforce CRM integration, field mapping, campaign influence, and reporting alignment.
Ongoing performance monitoring, A/B testing, optimization, and ROI reporting to ensure continuous improvement.
Tailored Account Engagement implementations designed for the unique challenges of B2B product companies across key industries.
Product-led growth automation with usage-based scoring, free-to-paid conversion tracking, and technical buyer engagement.
Complex sales cycle management with distributor coordination, technical specification nurturing, and RFQ/RFP tracking.
Compliant marketing automation with security-conscious workflows, approval chains, and audit trail requirements.
Deep expertise in product-led growth, usage-based metrics, and SaaS-specific marketing automation challenges.
Built on Salesforce best practices with native configuration, avoiding custom code and technical debt.
Metrics-driven implementation focused on pipeline velocity, conversion rates, and marketing ROI.
Certified Salesforce consultants with deep platform knowledge and enterprise implementation methodologies.
Connect with our Salesforce Account Engagement experts to discuss your B2B marketing automation, lead nurturing, and revenue operations challenges.