Email deliverability consulting
Find out why emails land in spam or go missing, then fix authentication, list quality and sending practice so mailbox providers trust your mail.
Most deliverability problems are not mysterious. They come from authentication that was set up for one domain but not another, lists that include addresses nobody has engaged with in years, sudden volume spikes from a new IP, or unsubscribe processes that are slow or hard to find. Mailbox providers have also tightened their expectations of bulk senders, with authentication, easy one-click unsubscribe and low complaint rates now treated as basic requirements.
GeekMidst offers Marketing Cloud deliverability consulting that looks at the whole chain: DNS, account configuration, data, content and sending behaviour.
When to call us
- Open and click rates have fallen sharply for one mailbox provider but not others.
- You are moving to a new sending domain, a dedicated IP or a new Marketing Cloud account.
- Bounce or complaint rates have risen and nobody is sure why.
- You have received a block or warning from a mailbox provider or blocklist operator.
- You want to check readiness for a large seasonal send.
What we review
Authentication
SPF, DKIM and DMARC records for your sending and From domains, and alignment between them.
→Sender configuration
Sender authentication setup, private domains, reply mail management and sender and delivery profiles.
IP and volume strategy
Shared or dedicated IP choices, warming plans and send scheduling that avoids sudden spikes.
List quality and hygiene
Acquisition sources, inactive subscriber rules, bounce handling and suppression lists.
Unsubscribe and complaints
One-click unsubscribe, preference options and feedback handling, so people who want to leave can do so easily.
Content and engagement
Links, images, tracking domains and targeting choices that affect how recipients respond.
How a deliverability review works
- 01
Gather evidence
We collect DNS records, account settings, recent send and bounce data from data views and any provider feedback you have, such as postmaster tools.
- 02
Diagnose
We look for patterns by domain, mailbox provider, campaign type and audience segment to separate causes from symptoms.
- 03
Recommend
You receive prioritised findings, each with the likely impact, the fix and who needs to do it, for example your DNS team or marketing operations.
- 04
Remediate
We implement account-side changes and support DNS updates, inactive subscriber rules and warming or recovery plans.
- 05
Monitor
We set up a simple monitoring routine using data views and provider tools so problems surface early.
What you receive
- A deliverability findings report with priorities and owners.
- Corrected or recommended DNS records ready for your IT team to apply.
- A sunset policy for inactive subscribers, written in plain language for marketing and legal review.
- A warming or recovery plan where volume or IP changes are involved.
- A monitoring routine with queries against bounce, complaint and engagement data.
What we need from you
Access to the Marketing Cloud account and recent sending data, a contact in IT who manages DNS, and someone who can approve changes to audience rules. If your list includes contacts whose consent history is unclear, we will raise it, because deliverability fixes cannot make up for sending to people who did not ask for your email.
For a self-check before engaging us, use the Marketing Cloud Email Deliverability Audit Checklist. The shorter Marketing Cloud Deliverability Checklist suits a quick pre-send check. If deliverability is one symptom of wider account issues, a Marketing Cloud audit may be the better starting point. Salesforce documents the sender configuration options in Salesforce Help.
Questions we hear
Do we need a dedicated IP?
How long does recovery take after a reputation drop?
Should we delete inactive subscribers?
Can you help with DMARC enforcement?
Find out why your emails are not landing
Share what you are seeing in your sending data, and we will recommend where to look first.
